Aidan Feldman "That's a weird combination."

MRI Adventures

A very cool example of the power of imagination, creating immersive experiences, and how to design for kids:

Was having a conversation with a GE employee this evening, and he told me about a recent pilot program GE Healthcare started.

MRIs are generally terrifying for kids: a huge, loud machine in a cold, sterile room that you need to get inside of and be completely still.  Kids normally require sedation for this reason, increasing health risks for the child and stress for the parents.

In this pilot program, GE is covering their MRI rooms and equipment in a pediatric hospital with cartoon graphics, printed on the plastic used for car wraps.  For example, the graphics might make the MRI machine appear to be a spaceship, and the children are told they are preparing for blastoff while laying down inside.  According to the article, this has immensely reduced the percentage of children that require sedation.

http://www.healthymagination.com/pediatric-design-turns-scary-mris-into-adventures/